The Ripple Effect of Doing Good
Be Good. Do Good.

The Ripple Effect of Doing Good. That’s the driving force in everything we do, and why we love the business we’re in. Our planet is faced with serious environmental challenges ranging from global warming, deforestation, endemic pollution, depletion of clean water sources and a host of other vital natural resources. So why do we see such a bright future? Because we know—for the first time in history—that we also have the technology and resources to secure a sustainable future for our planet. So for us, it’s all about The Ripple Effect of Doing Good.


The Ripple Effect of Inspiration
Information. Insight. Inspiration.

Information leads to insight. Insight fosters inspiration. Inspiration creates action. This Cycle of Inspiration is what will move the needle, what will cause all of us to act and take responsibility for the health of our planet. That’s why we’re here—on a page dedicated to sustainability. We are inspired by what’s possible. Will you join us?

The Ripple Effect Video Series

Sustainability Defined

The definition of “sustainability” has changed over the years. More than ever, it’s important that we agree on common language surrounding the idea of sustainability. Start here!


Despite sounding like a national holiday, Earth Overshoot Day is not a good thing — it marks the day of each calendar year we enter into a resource deficit. After that day each year, we have consumed more of the earth’s resources than can be regenerated by natural processes. Beginning in 1971, Earth Overshoot Day was on December 21, meaning we went almost an entire year of living within our natural means. The date has gradually occurred earlier and earlier since then.

Earth Overshoot Day 2017 was August 2nd. “This means that in seven months, we emitted more carbon than the oceans and forests can absorb in a year, we caught more fish, felled more trees, harvested more, and consumed more water than the Earth was able to produce in the same period,” according to the Global Footprint Network and World Wildlife Foundation.

1971 — December 21
1990 — October 13
2000 — September 23
2010 — August 9
2017 — August 2
One Tree Planted Reforestation Partner

Each kW installed = $10 donated = 10 trees planted

Wayfare Energy is proud to partner with One Tree Planted. Their model is simple: for every dollar donated, they plant one tree. Our model is just as simple: For every kilowatt we install, we donate $10 to One Tree Planted, and they plant 10 trees in your name. One Tree Planted works with vetted reforestation experts like the U.S. Forestry Service to replenish native tree species throughout the United States and Canada.

Be Good. Do Good.


The size of a home solar system is measured in kilowatts, and this determines how much energy is generated by a given number of panels installed. With an average 10kW system installed in your home, you are saving the equivalent of:

Passenger vehicles driven for one year (greenhouse gas emissions)
Miles driven by an average passenger vehicle (greenhouse gas emissions)
Pounds of coal burned
Homes' energy use for one year
Incandescent lamps
Tree seedlings grown for 10 years


The Ripple Effect of Going Solar

Start with the Cycle of Inspiration above.

Use this site and others to get informed. Learn what you can do as an individual, a small business, or a large multinational company — this insight will give you clear, positive steps you can start taking today.

Small changes by themselves often seem futile, but small changes by many can have big positive effects. Among the biggest and most immediate changes we can make is going solar. Solar is the one single renewable energy source that’s proven to be scalable, cost competitive, and highly effective in addressing our carbon footprint challenge.

Solar is a big part of creating a sustainable future for our planet, that’s why…

We love solar